By Bianca Gubalke

Digital Communication

One thing we can certainly say about our era of explosive and uncontrollable distribution of information and knowledge through modern high-tech communication technologies and channels via the Internet -  is that it’s gone ‘digital’.
And this is only the beginning.

Digital Advertising Online to grow by 8,6%

Not surprisingly, the only real highlight at the renowned Cannes Lions 2009 Advertising Festival in France… besides the significance of China as an emerging market and the promotion of “green” technologies… was without any question Digital Advertising Online.

In a year that is expected to be problematic and financially critical by many experts – with the global advertising market to fall by 6.9 % -, the prognosis for Digital Advertising is brilliant:  a whopping 8.6%  growth… depending to a large extent on developments in China.

YORGOO Booster Ad by Bianca Gubalke

Digital Spending to ’stay strong’

When questioned about the impact of the recession in the US,  Google CEO Eric Schmidt said he was optimistic for 2010 and that digital spending would stay strong.

If we think that an industry giant like McDonald’s spends on average 7% on digital advertising – and this with a rising tendency – this reflects on the opportunity for online marketers and business entrepreneurs to grab a piece of the advertising market share to earn a living from in the future.

Digital Advertising and Semiomantics

Advertising – offline and online – always had to be ahead of trends if not setting them. Here time and a fine sensor and feeling for what the people, the audience, the potential customer wanted and how they wanted it have always been of the essence – often born from grassroots and original artistic expression, be it in music, movies, dance  or fashion etc.

Watching the Cannes Lions Festival advertising reels was always an exciting and psychologically interesting and instructive journey through the year covered, while casting ahead a shadow of what was to – possibly – come.

As such, Digital Advertising is a process of continued research to find the right pulse of the time, the hot spot where people are reachable and touchable… and most importantly, Ads need to reach their target audience, jumping into their eyes and creating the desired CLICK HERE NOW impulse – before being hijacked by the next distraction and virtual destination.

This means that attractive onlinel ads need to be visible on Google Top 10 positions – and this does not really depend on excellent ads nor on good content – but on other factors, skills, strategies, techniques and. . . an aggressively tuned Script, genre Semiomantics as well as the brand-new and soon to be launched Booster.

Ceguna.com on YORGOO Booster

YCADEMY Online Business Building Seminars

The good news is that while this is no easy path… it can be learned – as the past Ycademy Seminars have shown and “. . . as seen on Google” – in other words the simple yet undisputable proof.

“YORGOO Booster is a Great Tool for generating Income” ~ Ceguna.com, NY, USA

“Now I am able setting up my own shopping mall on the Internet” ~ hannocoetzee.com, South Africa

“YORGOO Booster ist einzigartig ! Es ist alles enthalten was man braucht. SUPER !!!”
uteschaedler.com, Germany

“Great for business, great product, customer satisfaction!” taxmart.com, Alabama, USA

“YORGOO Booster is amazing, astonishing, easy and fun ! TOUS DERRIERE !”
photozcool.com, France

YCADEMY Online Business Building Seminars

The good news is that while this is no easy path… it can be learned – as the past Ycademy Seminars have shown and “. . . as seen on Google” – the proof.

And the other good news is that the Internet has levelled out the playing fields – meaning that in the Google Top 10 challenge the Davids get a chance to win the Formula 1 of the virtual highway… and that’s what the whole game is all about – isn’t it?!

TIME FOR CHANGE. . .

Bianca Gubalke